Résumé | Beth Black

SUMMARY: Exceptional Writing and Editing Background

Professional writer with agency experience offering rare blend of multichannel expertise and creativity available for a full-time position. Specialties begin with articles, web content, case studies, video scripts, blog posts, biographies, profiles, mass emails, nomination forms, research reports, social media and newsletters. Strengths include clever interplay between copy and visuals to produce elegant intertextual messaging. Six years as a staff writer & associate editor for global nonprofit Toastmasters International. Client and Full-Time roster has included financial institutions, nonprofit agencies, insurance companies, commercial real estate corporations, manufacturers, creative groups and retailers.

ON-STAFF WRITING & EDITING:

Colliers America National Communications Team member, writing and editing numerous marketing, PR and communications pieces as well as talent acquisition and retention projects.
Interviewed stakeholders to craft tone-specific case studies that propelled Colliers' business to increased success.
Interviewed and researched nominees to write dozens of Colliers' national awards nominations that have generated record-breaking wins for the firm.
Wrote leadership's talking points for marketing videos and fireside chats at Colliers.
Associate Editor, the Toastmaster magazine, a global publication reaching more than a quarter million readers.
Composed numerous articles and organizational announcements for the magazine.
Team leader in magazine's themed content development and annual content calendar.
Public relations/marketing/advertising writer & editor, which included writing news releases that garnered international media attention.
Educational & technical writer, breaking down complex information into clear copy for manuals, newsletters, articles and technical instructions.
Co-creator (concepts/text) comics published in magazine.
Editor, internal and external content by staff and freelancers, using both AP and Chicago styles, as required.
Editorial lead member, Social Media Task Force, researching, developing and writing for key sites: Twitter, Facebook and LinkedIn, etc.
Speechwriter and speaker, preparing and presenting speeches, also creating PowerPoint shows as needed.
Scriptwriter, 12 marketing videos for successful Web and social distribution.

FREELANCE WRITING & EDITING:

Researched and wrote digital marketing content on numerous money management topics for Honda Federal Credit Union (national).

Wrote webinar script, Nonprofit Retention Strategies: Surviving the Great Resignation for Unemployment Services Trust (UST).
Crafted monthly money-management blog posts for Honda Federal Credit Union.
Won 2nd place, nationally, in FADE IN's 2019 First Ten Pages Award for a screenplay.
Nominated for a prestigious Pushcart Prize for fiction.
Published multiple essays in Orange Coast magazine.
Published numerous full-time and then freelance articles in Toastmaster magazine.
Wrote compelling social media content for client PR agencies. Developed copy decks to synchronize all social media messaging.
Created 2020 Media Kit for AGIA insurance company.
Wrote three assigned ebooks for UST including Nonprofit Talent Sustainability Strategies: 5 Ways to Combat Hiring & Succession Planning Obstacles.
Wrote marketing collateral ebook for AGIA insurance company, Welcome to Welltown.

PUBLIC RELATIONS: Pedego Electric Bikes Corporate Headquarters

Teamed with client PR agency to develop PR events, writing news releases published on a global scale.
Wrote majority of articles for the corporate magazine/catalog detailing benefits of Pedego e-bikes.
Wrote compelling social media content for client PR agencies. Created and developed Copy Decks to synchronize all social media messaging.

EDUCATION: Bachelor of Arts in English, University of California, Irvine

Degree Emphasis in Creative Writing.
UCI Humanities Dean’s List consistently.
Editor, UCI Undergraduate Research Journal - a technical and scientific journal.
Awarded grant for Undergraduate Research Project (short story collection)
Awarded 2005 Town and Gown Scholarship for academics and leadership.
Two-plus years as columnist for UCI’s campus newspaper, New University.
Straight-A performance in Creative Writing and Literary Journalism coursework.

COMPUTER SKILLS: Apple/PC/iPad

Digital native. Apple/PC; MS Office Suite, email, WordPress (Wix, GoDaddy), social media, apps and more.